Disney Has Figured Out How to Make AR Content React to Real-World Obstacles

Researchers at Disney have demonstrated the ability to render virtual characters in augmented reality that are able interact autonomously with its surrounding physical environment. So imagine that you have a virtual porg placed on your living room floor. Based on the research presented by the team at Disney, it would be possible to have that porg jump up a […]

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Google’s new Star Wars AR stickers put Porgs everywhere

After months of teasing, Google’s finally brought its AR stickers to the Pixel 2. For most users with the company’s latest flagship handset, the feature will be available today as part of an Android 8.1 update. The feature was announced on-stage at the Pixel event back in January, offering a sneak peek of a fun […]

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AWS Launches Amazon Sumerian to Build AR, VR and 3D Apps Quickly

We’d heard months ago that Amazon would be using its Re:Invent AWS event to roll out some a new service related to building in mixed reality — augmented reality and virtual reality. And on the eve of the conference kicking off, it’s done just that. Today the company announced Amazon Sumerian, a new platform for developers to […]

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The VR Fund: Entertainment VR Investments Jump 79% in Second Half of 2017

Hollywood is embracing augmented reality, virtual reality, and mixed reality (a blend of both) in a big way. The Venture Reality Fund, a venture capital fund that tracks investments in the sector, reported tonight that the number of investments in the entertainment sector in the second half of 2017 is up 79 percent compared to the […]

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Augmented Reality Will Transform City Life

It’s understandable to feel underwhelmed by augmented reality thus far; AR won’t really become interesting and practical in a mass market way until it can do more than just place 3D objects on tables. Despite this, AR is already changing our urban lives, even if the technology’s effects aren’t being felt at a mass scale yet. I’ve […]

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How Pokemon Go May Help AR’s Business Case

Pokemon Go is making augmented reality a household technology. That reality can only help enterprises dabbling in the technology. Before Pokemon Go launched to become a technology phenomenon, 38 percent of companies were very familiar with augmented reality technology.

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Is Augmented Reality a Breakthrough for Field Service Teams?

Augmented Reality (AR) has been touted for many product development roles, from concept visualization to design reviews to immersive “brochures.” However, PTC is one software vendor who is betting that Maintenance, Repair and Operations (MRO) will be the killer app for AR.

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The Road Ahead for Augmented Reality

pwc.com – While existing smartglasses are adequate for many uses in enterprises, future advancements in optical performance, 3-D capabilities, authoring capabilities, and new interaction methods will define their success and the expansion of the market. Source: The road ahead for augmented reality Share This:

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Cutting-edge Theatre: World’s First Virtual Reality Operation Goes Live

Medical experts hope surgery live-streamed in VR will make healthcare fairer and boost training Source: Cutting-edge theatre: world’s first virtual reality operation goes live | Science | The Guardian Share This:

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Apple Patents New Augmented Reality Technology

Apple was granted a patent today for a type of live interactive augmented reality (AR) video to be used in future iOS devices, indicating the company may soon enter the AR/VR game. The patent does not appear to be directly related to an AR/VR headset, but is certainly a step in that direction. The patent […]

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Creative Control is a Stylish Look Into the Augmented Reality Nightmare We’re All About to Live in

Over the past 10 years technologies like smartphones and VR have marched steadily from the pages of speculative fiction and into reality, and given how ubiquitous these technologies have become it’s not surprising to see fears related to their rise pop up in movies and television.

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Here’s Magic Leap’s Covert Vision for Its Augmented Reality Headsets

You may have heard of Magic Leap, future purveyors of “cinematic reality” (augmented reality) headsets. This is a company without a single commercial product, and yet it’s worth $4.5 billion. Many are invigorated by the company’s potential, but a tour of its most recent, 160,000-word, 350-page patent application — especially with current events in mind […]

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