Webexpenses wanted an app to promote their service and to raise awareness of the brand at a large trade show for accountants, a way to draw in prospects and a way to gather contact data to build up their CRM.
The final game design took the concept of claiming expenses to the next level, with an AR app allowing players to shoot at flying icons.
The game music added tension to the game and the innovative use of 3D space, extending towards the player, created a new type of game environment.
A form in the app allowed for delegate data capture offline, which was then easily extracted once back in the office.
The app has been a huge success and is now being used at every trade show they attend.
Tablet based AR shooting game as part of installation on client exhibition stand to promote the Webexpenses mobile app, draw prospects to the stand and gather contact data offline for ease of use.
Client: Clip Displays/Webexpenses
Date: May 2015