Tate: Re-Live AR App and Book

2016 has been a great year for Media Grand to collaborate on amazing projects with some of the best creative minds in the UK.

So it was a real privilege to get to work with globally renowned graphic designer, Neville Brody and his team at Brody Associates on a new book format for Tate Modern.

Tate have held numerous live events and performances over the years and decided to collate ten artists into a single book, with insights and interviews with the artists.

The live performances at Tate Modern were filmed and photographed, and some incorporated audio. All of this digital content needed a way to coexist with the book, which is where Media Grand's expertise in augmented reality came in.

The app adds the digital layer to the book so the reader can quickly access audio, video and photo galleries without having to visit a website. They simply scan the images marked with an icon and the content appears using AR.

The beautifully designed app, by the team at Brody, reflects the books design with bespoke fonts from the master of fonts, Neville Brody.

The book 'Perform, Experience, Re-Live' is expected to go on sale in September 2016.

Project Info

Re-Live is a companion app to the limited edition, AR enabled book 'Perform, Experience, Re-Live' produced in collaboration with Tate Modern and Brody Associates.

Client: Tate Modern/Brody Associates
Date: Aug 2016
Platform: Android, iOS
Tracking: 2D