Shadowlight Pikcells AR Kitchen Designer

Shadowlight Pikcells wanted to demonstrate how AR can be used to configure and design kitchens and appliances at the National Home Builders show in Las Vegas.

The brief identified three experiences that needed to be displayed full scale, around a triangular display with trigger images in each side.

The user interface had to be intuitive to use, with clearly defined product choices and hot spots for additional interactivity.

Media Grand worked closely with the skilled team of 3D designers at Shadowlight Pikcells to make the 3D content as lifelike as possible, while working within the limitations of an AR environment.

The delivered app included a configurable kitchen with swappable doors, work surfaces, handles, floors and back-splashes, a plumbing scenario to highlight the fitting of sanitary wear and a fridge scene where different finishes could be selected and various draw configurations selected.

An additional feature allowed visitors to the trade show to take home a flyer which activated AR in the home, showing various appliances and sink/tap configurations at full-scale.

The outcome was a huge success and received a great deal of praise from those who participated.

Project Info

Trade show app for National Home Builders show in Las Vegas, demonstrates the use of AR to kitchen manufacturers with configurable units, worktops and accessories. A key feature of this app is the natural looking 3D content.

Client: Shadowlight Pikcells
Date: Feb 2014
Platform: iPad
Tracking: 2D