Forest of Imagination is the brainchild of a collaborative team of Bath-based creative organisations, including landscape architects Grant Associates, arts-based charity 5x5x5=creativity, creative consultancy Imaginnovation and architects Feilden Clegg Bradley Studios.
At this years event, Andrew Grant from landscape architects Grant Associates, asked Media Grand if we could add an augmented reality feature to Bath Abbey, as the event was held in the neighbouring square. He wanted to overlay an animation of vines growing over the Abbey to raise awareness of forests around the world.
After months of creative meetings and testing, we ended up with an app with three individual AR concepts that added a digital element to the event.
‘Abbey Vines’ reveals Bath’s iconic abbey overgrown by lush giant vanilla orchid vines with huge butterflies fluttering past.
Four ‘Forest Portals’ allow intrepid visitors to Forest of Imagination to journey to new worlds. Explore the Coral Reef Forest, Kelp Forest, Madagascan Spiny Forest, or Enchanted Forest. The quest to find all four portals revealed a secret portal that took the user through to a prize draw and free download.
Finally, the ‘Urban Forest’ invites people to become an architect come landscape designer and redesign Bath with new structures, and beautiful forests full of plants and wildlife. Designs can be geo-coded for others to find and like.
The event was a huge success over the weekend, with visitor numbers almost doubling.
The app received wide reaching praise across social media which was helpful for promoting the event. It wouldn't have been possible without the collaborative efforts of the FOI 2016 team, including Neil Glen from Bath Spa University, Wayne Lindsay of Imaginnovation and Martin Coohill from Grant Associates.
Bath Abbey overlayed with vines, vanilla pods and butterflies
Four portals open up new worlds to a final magical portal
Forest Designer lets you design new AR worlds
A specially-designed augmented reality app to allow people to unlock a host of ‘hidden forests’ at the Forest of Imagination pop-up arts event in Bath.
Date: Jun 2016
Platform: Android, iOS
Tracking: 2D + SLAM