American Express needed a way to promote the re-branded Amex Offers services to delegates at a national trade show.
The new branding included the Amex Offers machine, with key objectives clearly defined along with the target audience and expected results.
AR isn't typically used for 2D gaming, but the branding and requirements to restrict movement within the exhibition stand made it a perfect fit.
The game features a number of puzzles that activate different parts of the machine. Each puzzle was designed to suit the messages American Express wanted to deliver and had to be kept short to allow as many delegates to play as possible.
A form in the app allowed for delegate data capture offline, which was then easily extracted once back in the office, and a high scores table created a sense of competition.
The app was a great success and people enjoyed playing it, sometimes going back for more attempts to top the table.
American Express are reusing the app over the course of the re-branding, which offers them real value in both multi-media acquisition and stand costs.
American Express integrated AR into an exhibition space to draw crowds and deliver key brand messages through a series of fun puzzles. Clever stand design allowed for multiple players, doubling data capture and increasing brand connectivity.
- Client American Express/Clip Displays
- Date Mar 2016
- Tracking 2D
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