May 17th, 2010
The Lions of Bath layer has finally arrived, creating a city wide, Augmented Reality safari.
The public art event takes place in and around the World Heritage City of Bath from the end of May to mid September, during which time, iPhone 3GS and Android device owners can use Layar to navigate their way around the city to track down the lions.
The Lions of Bath event was inspired by the successful King Bladud’s Pigs event in 2008, which brightened up the city, increased tourism and raised £200,000 for charity.
The fibre-glass lions, beautifully designed by Alan Dun, have already had a number of outings, including the recent Bath Spring Flower Show and amongst a pride of real lions at Longleat. Lord Bath of Longleat being the event sponsor and lion designer.
The lions shop, which opens soon in Milsom Place, will provide visitors with the starting point for their safari. To help raise awareness of this layer, we’ve created a simple video which we hope will run on the installed television during the event.
Here are some photo’s of the celebrity fuelled launch party at the prestigious Royal Crescent Hotel, Bath.
Tagged with: Lions of Bath